Claudia Schiffer by Ellen von Unwerth guess campaign 1991
It’s hard to imagine now, but in the early ‘90s no one was quite sure who Claudia Schiffer was. Sure, she was a super hot model, but she wasn’t a super model until she was photographed by Ellen Von Unwerth. Schiffer’s raw talent was captured by Unwerth for this Guess campaign that’s both sexy and stylish.
Unwerth had a way about her that allowed her to help her models put their guards down when the camera was up. She knew that by making models feel empowered she could get the sexiest image of them. She told Harper’s Bazaar:
The women in my pictures are always strong, even if they are also sexy. My women always look self-assured. I try to make them look as beautiful as they can because every woman wants to feel beautiful, sexy and powerful. That’s what I try to do.